May 11 2012
After receiving nominations in two categories at this year’s Credit Today Awards, borro, the UK’s fastest growing personal asset lender, has been voted Alternative Lender of the Year 2012.

Promoting best practice and professional excellence in this sphere, it is a great recognition for borro to have been nominated for Responsible Lender of the Year and to go on to win Alternative Lender of the year 2012 for two consecutive years.

The Credit Today Awards have been running for over a decade and are considered among the toughest and most prestigious awards in the credit industry, particularly this year, which has seen an increase in submissions by almost a quarter, meaning stiff and well-established competition.

The award win demonstrates borro’s continued success as the UK’s leading personal asset lender, with a focus on customer satisfaction and innovation.

Paul Aitken, CEO of borro, comments: “The Credit Today awards are among the biggest in the credit industry and it’s fantastic to see borro’s success especially as it’s a win for the second year running. In particular we are thrilled at the recognition of our lending model and our ethos. Winning an award such as ‘Alternative Lender of the year’ is testament to our high-level of customer service, which is something we will continue to strive to provide for our clients.”