UK Business owners less dependent on Google than consumers - Business Credit News UK
Member's Login
Email:

Password:


Save password
Forgot your password?
 Why Register?
 Register Now

Latest News Highlights
European agreement improves company transparency
Meeting of Creditors Liquidation Notices - Section 98 of the Insolvency Act 1986 - 15 April 2014
 
New Links
Schema Limited - Bangladesh
Credit reporting agency in Bangladesh
 




Apr 16 2014
Add this page to your favourites Need help navigating this site? View a map of this sites contents
 
Home > News > Article
 
UK Business owners less dependent on Google than consumers
 

Nov 28 2006
A survey released today by Simply Business (http://www.simplybusiness.co.uk), the UK's first online comparative and purchasing facility for business finance & insurance, has revealed that the UK small business community are less likely to use Google than UK consumers.

Simply Business surveyed 200 of its small business customers and asked them about their search habits. Despite the expected dominance of Google over the other search engines, the UK's small business community is 27% less likely than UK consumers to use Google.

The latest statistics for the UK's search market indicate that Google has a 75% share of the market*. However, the Simply Business survey shows that Google's dominance is significantly less amongst the UK enterprise community at only 55%.

UK business owners are more likely than their consumer counterparts to spread their search across multiple engines when researching and comparing business products and services.

"We surveyed our small business customers to get a better understanding of how they search, compare and buy products for their businesses via the Internet" commented David Walmsley, Head of Marketing, Simply Business.

"Small business owners are hands-on and like to compare business products and services. However business products and especially business services can be far more complex. Every purchase for the business can be an anxiety purchase when the financial spend involved could be the difference between survival and failure. While Google is the dominant force on the Internet, our survey shows how much more determined business owners are to thoroughly research, compare and buy online than the average consumer."

Results
* Recruitment & Construction / Tradesmen industries use Google the most, 70% & 65% respectively.
* Retail is the most 'search intensive' industry with 45% searching multiple times a day
* The Transport sector is the biggest fan of 'Natural' results, 63% preferring them over the sponsored equivalents; followed by Retail (54%), Recruitment (51%) and Manufacturing (42%)
* The Leisure industry is the least likely to understand the difference between 'Natural' or 'Sponsored' results.
* When asked about the relevancy of searches 24% of both Google & Yahoo users thought results weren't relevant without further research

Related link: www.simplybusiness.co.uk


Print this article     
 
Channels
Post News
News Archive
News Search
Letter To Editor
 
News Headlines
European agreement improves company transparency
Meeting of Creditors Liquidation Notices - Section 98 of the Insolvency Act 1986 - 15 April 2014
Appointment of Administrators Notices - 15 April 2014
Winding Up Petitions (Companies) Notices - 15 April 2014
Baker Tilly in the UK to join RSM International Network
SFP completes sale of UK Inks Limited
City and Guilds accredit JBW's training program for the 6th year running
Meeting of Creditors Liquidation Notices - Section 98 of the Insolvency Act 1986 - 14 April 2014
Appointment of Administrators Notices - 14 April 2014
Winding Up Petitions (Companies) Notices - 14 April 2014
Follow Us On
Follow us on Twitter Check out our blog posts Go to our LinkedIn profile Subscribe to our RSS feed

Shopping Cart
Items: 0 Total: 0.00
View items in your shopping cart Checkout
 



Upcoming Events
ICM Student evening
Understanding Credit Information
Optimising the Management of your Credit Insurance Policy
ICM WEBINAR – Telephone Collections
International Restructuring Conference
Search for more events…

Top Products
Experian Gold Limited Company Report
Experian Silver Non-limited Business Report

Special Offers
In Focus UK Credit Reports
 
As featured on News Now
 

Homepage | Feedback | About Us | FAQs | Sitemap | Terms & Conditions | Privacy Statement | Help Page | Advertising